Notes from the build lane.
Things we learned shipping. Things we wish we'd known earlier. Some are tactical. Some are just us venting.
How we shipped a habit app in 48 hours (and why the next one took four months)
The first version lived. The second version died three times. Here's what we learned about shipping fast vs. shipping right.
Why we ditched our design system (and built a smaller one)
Eighty-four components in Figma. Used: eleven. We talk about why design systems bloat and how we cut ours by 87%.
CSS variables are the best design-system tool you're underusing
No tooling. No build step. Just one file, one change, the whole site re-skins. A love letter to custom properties.
12,000 downloads without spending a dollar on ads
Product Hunt, indie-hacker communities, word-of-mouth. What worked, what didn't, and the one tactic we'd do differently.
Why our team takes "no-slack" Fridays
Four hours a week of deep work. No Slack. No meetings. Why it changed how we ship and what we tried first (and failed).
Accessibility isn't a checklist — it's a mindset
We stopped thinking of WCAG as compliance and started thinking of it as UX. Here's what changed in our workflow.